Why People Buy Things They Don't Need
Description:
Revised and Expanded for 2004
Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she has added new sections on apparel for women, men, teens, and children. Focusing on why people buy things they could probably do without, Danziger now covers 37 categories and has added material about the retail market in each one. There are also new stories of excellent marketers and commentary about how things have changed since September 11, 2001. Corporate leaders, marketing and sales executives, strategic planners, futurists, and merchandisers will benefit.
Best prices to buy, sell, or rent ISBN 9780972529044
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- Why People Buy Things They Don't NeedPamela DanzigerISBN-13:9780967143996
- Why People Buy Things They Don't Need: Understanding and Predicting Consumer BehaviorDanziger, PamelaEdition:OriginalISBN-13:9780793186020
- Why People Buy Things They Don't NeedPamela DanzigerISBN-13:9780967143996
- Why People Buy Things They Don't Need: Understanding and Predicting Consumer BehaviorDanziger, PamelaEdition:OriginalISBN-13:9780793186020
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