Wine a Global Business
0971587035
9780971587038
Description:
Wine: A Global Business provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspective on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy, business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included. Edited by Dr. Liz Thach, MW, a Wine Business and Management professor at Sonoma State University, and Tim Matz, Managing Director/President of Jackson Wine Estates International, the book contains chapters written by over 40 world wine authorities and experts in academia and the wine industry. Each chapter offers practical and useful information on what is necessary to succeed in the wine business, and is essential reading for wine students, newcomers to the industry, and anyone wanting to learn more about the different business components of wine.
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Frequently Asked Questions about Wine a Global Business
The price for the book starts from $38.79 on Amazon and is available from 18 sellers at the moment.
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Wine a Global Business book is in low demand now as the rank for the book is 335,783 at the moment. It's a low rank, and the book has not much sales on Amazon.
The highest price to sell back the Wine a Global Business book within the last three months was on December 08 and it was $14.41.