Put and Call Option Writing for the Investment Advisor and Financial Planner

PUT AND CALL OPTION WRITING FOR THE INVESTMENT ADVISOR AND FINANCIAL PLANNER is a timely and profitable tutorial investment program written for investment professionals who have knowledge of stock market investing but are relatively new to put and call option writing. The book simplifies, fully explains and instructs advisors on how to use covered call writing, put option writing and both covered and uncovered option combination writing on common stocks and Exchange Traded Funds (ETFs). Some of the investment approaches detailed (writing covered calls and cash-covered puts) are a more conservative investment strategy than just owning stocks alone. Others are more aggressive, although much attention is devoted in the book to mitigating risk. These option strategies have been available for decades. Until now, however, they have been mostly unknown or misunderstood by many investors and investment advisors.Why is PUT AND CALL OPTION WRITING FOR THE INVESTMENT ADVISOR AND FINANCIAL PLANNER needed? Many nationally recognized investment experts believe that the U.S. stock market in the future will most certainly produce significantly lower returns than the high returns of the past for many years to come. Some noteworthy examples:* The long-term prospects for equities in general is far from exciting. - Warren E. Buffett, The Chairmans Letter, Berkshire Hathaway, Inc. Annual Report.If you own equities, over the next twenty or thirty years you will get a reasonable return. Maybe its 6%, maybe its 7%. People who expect 15% a year are doomed to disappointment. - Interview with Warren Buffett by Maria Bartiromo of CNBC TV.* Over the next century you should expect your share prices to average 6% a year. Over the next five years, ten years, I think you will be lucky to come out even on share prices. - Sir John Templeton, now deceased pioneer in the mutual fund industry, Business Center, CNBC TV Interview. The strategies outlined work best in such a market environment. PUT AND CALL OPTION WRITING FOR THE INVESTMENT ADVISOR AND FINANCIAL PLANNER is unique because:(1) Detailed investment programs are outlined for easy implementation to assist advisors in achieving consistent double-digit returns utilizing option writing on common stocks and ETFs. These investment strategies are most effective in a slow growth or no growth stock market, as is projected for the future by many investment experts.(2) The entire subject matter is devoted to a focused area of standardized options including covered call writing, put option writing and combination writing on stocks and ETFs an advisor owns or acquires in the future for himself/herself or for clients.(3) A complete education on the subject is provided and specific programs for implementation of each strategy.(4) Detailed information is provided on the advantages of ETFs over mutual funds with a list of ETFs, by category, that offer option writing and an analysis of which are the most attractive.(5) Numerous easy-to-use Microsoft Excel and Word templates are provided with the book to assist in making specific investment decisions regarding which puts and calls to write on stocks and ETFs, to effectively track results, to analyze commission-based vs. fee-based compensation for options on an individual account basis and for other planning purposes.(6) Extensive marketing materials are provided in the book and on the software for the advisor to use in promoting option writing services to current clients and new prospects.