Description:
"The Definitive Insider Secrets for Consistently, Effectively, and Profitably Marketing a Business!" Featuring 22 distinct, yet complimentary perspectives from the world's top marketers on how to grow a business with effective marketing. The ideas, techniques, principles, and strategies include: - How to develop a marketing message that connects with your best prospects - 7 essentials for increasing sales Turning ordinary ideas into extraordinary marketing - How to get valuable attention for your business - 9 steps to online publicity - How to brand yourself and your business - Easy ways to turn freebies and giveaways into prospecting magnets - How to cultivate the right attitude for profitable business networking - Steps to sucking massive profits from your client list - A little-known secret to outmaneuver the economy and make windfall profits year in and year out - Where and how to use testimonials - How to turn radio advertising into a sales booster - A secret tactic to ignite your advertising response - How to sell based on a service - not a price - The trick for tapping prospects' true buying motives - How to create a systematic sales and marketing process - Keys to placing your business at the top of the prospects' mind at all times - How to incorporate gift cards into your marketing mix - Keys to generating BIG returns on marketing investments - An underutulized marketing method that brings clients to you faster and more efficiently than traditional advertising - How to get more out of your business with less time - Insider strategies for yellow pages advertising - How to have fun AND make money too - Strategies for creating a lasting business brand - A simple way to stop prospects from price shopping - How to turn an average business into extraordinary profits - And much, much more... Includes chapters by: Lee Collins & Robin Collins - Ray Edwards - Ed Forteau - Tom Antion - Susan Adams - Jack Bastide - Andy and Shawn Catsimanes - Shaune Clarke - Eileen Cole - Michael Mortin - John Gilvary - Marc Goldman - Ryan Healy - Andy Jacobs - Ben Mack - Clayton Makepeace - JP Maroney - Jason Moffatt - John Nevo - Alan Saltz - Melanie Sibbitt - Alan Forrest Smith
