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The Catalog Strategists Toolkit: Rules, Tools, Forms and Lists

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ISBN-10:

0970451598

ISBN-13:

9780970451590

Author(s): Muldoon, Katie
Released: May 23, 2005
Publisher: Racom Communications
Format: Paperback, 387 pages
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Description:

Here it is at your fingertips and at your keyboard-all form charts, checklists, and spreadsheets-everything you will need to start a new catalog or manage an existing catalog more profitably. All areas are covered-from creative production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past 30 years.

Best prices to buy, sell, or rent ISBN 9780970451590

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