High-Performance Interactive Marketing

In brief: "High-Performance Interactive Marketing" will give you the practical guidance to capitalize on all of the potential and avoid all of the problems of marketing with new interactive technologies. You'll get an insider's advice and insights into the kinds of tactics that will help you sell more products and services right now--today and tomorrow--as well as help you develop the strategic vision needed to build the lasting customer relationshps that will keep you successful long after your competitors have faded from the scene. The business press of recent years has been filled with dramatic portrayals of interactive marketing succcess. But the landscape behind those exciting pictures is filled with the wreckage of the failures--those who couldn't handle the probles and challenges of this fast-paced, ever-changing world. This book gives you all the strategic and tactical tools, with chapters like: --Disintermediation and the Changing Role of Marketing and Sales --Bridging the Gap between Marketing and Sales --The Huge Impact of Infomediaries and Portals --The New Communications Model --E-Branding and Positioning --Creating and Implementing Successful Web Events --Heuristic Marketing Techniques --Using Marketing Automation The author has distilled his two-plus decades of experience making practical use of marketing technology to write a new marketing rule book. With your copy at your side, you willbe able to rewrite the rule book for your organization as well.