The Secrets to Buying Diamonds (2nd Edition)

Buying that special diamond can be a frustrating ordeal. One has to deal with dishonest jewelers, unknowledgeable salespeople, and the fear of having their diamond switched. The Secrets to Buying Diamonds will help people who have either gone down that confusing road before, or plan to buy that first special diamond. This second edition will teach you everything from dealing with jewelers, choosing a diamond, diamond certificates, appraisals and insurance, to jewelry care. This book separates itself from all others by giving views from an appraiser that actually deals with a variety of retail and wholesale structures to the public. Included are steps you should take from the initial purchase to upgrading to your next diamond. Revised and updated, this second edition includes illustrations of various mountings, information on the newest diamond cuts, diamond checklists to aid readers in making the right diamond buying choices, and colored photos of inclusions, enhanced and synthetic diamonds, as well as the newest diamond look-alike out on the market - moissanite. The book also covers what the author encountered while shopping for a diamond with Gail Stewart of KFMB channel 8 news investigative team in San Diego. Using a hidden camera, they traveled to various jewelry stores exposing an array of problems stemming from jewelers refusing to accept returned merchandise, confusing exchange policies, to inexperienced salespeople giving out misinformation. Michael A. Rogers G.G. has witnessed all types of potential customers, from engaged couples buying their first set of wedding rings, single men who are shopping for that engagement ring to surprise their fiancés, to married couples looking for that 25th anniversary ring. Unfortunately, they were all more concerned about not getting ripped off than enjoying the experience of purchasing that special diamond.