.coms or .bombs...Strategies for Profit in e-Business

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.coms or .bombs...Strategies for Profit in e-Business image
ISBN-10:

0965878899

ISBN-13:

9780965878890

Author(s): Layton, Mark C.
Released: Sep 17, 1999
Format: Hardcover, 209 pages

Description:

Making a profit in e-business is the greatest business opportunity of the new millennium: harnessing lessons learned from the early Internet pioneers into a business model that generates a profit for its shareholders. .coms or .bombs...Strategies for Profit in e-Business examines four critical factors of this phenomenon: the e-mass, the e-generation, e-products and the e-experience (collectively called the e-revolution) and leads the reader through the steps of developing an e-business strategy that will generate profit...sustainable profit!

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