High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors

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High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors image
ISBN-10:

0965839133

ISBN-13:

9780965839136

Released: Jan 01, 1999
Publisher: Hnw Pr
Format: Paperback, 287 pages

Description:

Using state-of-the art research, the authors probe the psychological reasons why the wealthy invest the way they do. The framework of nine investor psychologies enables advisors to position and sell financial products ranging from mutual funds to managed accounts more effectively than ever before. Insights on prospecting and asset capture round out the book.

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