This Business of Books: A Complete Overview of the Industry From Concept Through Sales

This Business of Books is the quintessential reference every book-business professional should have in their library. It is a one-of-a-kind comprehensive volume providing frank, honest information for authors, editors, teachers, writing coaches, self & "indie" publishers, and book-industry professionals about how to increase their potential return on investment, the difference between market and audience, traditional-, self-, eBook-, service-, and hybrid-publishing options, the importance of BISAC subject headings, and low-margin/high-volume booksellers. It also includes expanded explanations and examples of the specific and advanced skill set ghostwriters use to create powerful non-fiction titles and novels, with special emphasis on structuring books, positioning projects, and adding the punch and music to writing through line editing. The fifth edition is fully indexed, and updated with important references and resources for more information for today's publishing landscape. This title includes insights from Devon Blaine, Mary Brooks, Shawn Coyne, Bill Gladstone, Brian Grove, Soumeya Bendimerad Roberts, Penny Sansevieri, Flo Selfman, and Rachel Daven Skinner. Like earlier editions--which were used in college classrooms around the English and Chinese speaking world--this title is sure to become a valued industry standard.