The Dream Job: Sports Publicity, Promotion and Marketing

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The Dream Job: Sports Publicity, Promotion and Marketing image
ISBN-10:

0963038729

ISBN-13:

9780963038722

Author(s): Helitzer, Melvin
Edition: 3
Released: Jun 30, 2001
Publisher: Univ Sports Pr
Format: Paperback, 450 pages

Description:

This book is designed for sports media and marketing courses. Features include 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.

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