Live Long and Prosper: The 55-Minute Guide to Building Sustainable Brands, or Why Corporate Social Responsibility Is Dead and Design for Sust

About 'Live Long and Prosper' (expanded 2nd edition): The combined forces of population growth, diminishing resources and increased public scrutiny are changing the rules of the game and - as an enlightened few have already recognised - no amount of peripheral greening is going to save the old order. Instead, these companies are practising real sustainability, moving beyond a world of trade-offs and discovering better ways to bigger profits by redesigning their businesses in the pursuit of shared value. CSR is dead. Design for sustainability, on the other hand, looks set to become an increasingly powerful source of advantage. With his seven principles for building sustainable brands, Dan Gray not only explains why, but also serves up some valuable insights on what to do about it. When the alternative could be obsolescence, isn't that worth 55 minutes of your time?About the '55-Minute Guide' series: Far too many business books start with the false premise that offering meaningful insight requires exhaustive detail. They demand a huge investment from readers to wade through all the information provided and draw out what is relevant to them. In a rapidly changing, time-starved world, it's an approach that's getting wronger and wronger. What CEOs and other busy business people desperately need is high-level strategic insight delivered in quick, simple, easy-to-digest packages. Co-created by Dan Gray and Kevin Keohane, that's exactly what the 55-minute guides are designed to do. Instead of some 300-page pseudo-academic tome, they offer fresh perspectives and must-knows on important topics that can be read from cover to cover in the course of a single morning's commute or a short plane ride. In short, they are the antidote to most business books. A quick read, not a long slog. Focused on big ideas, not technical detail. Promoting joined-up thinking, not functional bias. Written to empower the reader, not to make the author look clever. They're guided by the simple principle that insight gained per minute spent reading should be as high as possible. No fluff. No filler. No jargon. Just the things you really need to know, written in plain English with clear and simple illustrations.