Live Long and Prosper: the 55-Minute Guide to Building Sustainable Brands, or Why Corporate Social Responsibility is Dead and Design for Sustainability is the Next Brand and Competitive Advantage

A lot of people are talking about sustainability these days. Still more talk about brands. Yet few people truly understand either. Inspired by The Brand Gap and Simplicity, Dan Gray sets about answering the really big questions. What does it really mean to be sustainable? Why is that critical to long-term brand and business success? And what does it take to establish sustainability as a lasting and meaningful source of advantage? With its Six Laws for building sustainable brands, this book offers a quick and deceptively simple guide to why CSR is dead and design for sustainability is the next competitive advantage. "Dan Gray may not be Dan Brown, but his 55-minute guide is a real page-turner." John Elkington, Co-Founder, SustainAbility "A very skillfully crafted think-piece. Dan Gray's argument that sustainability equals longevity is brilliantly thought-provoking." Robert Jones, Head of New Thinking, Wolff Olins "CSR is dead. Corporate Sustainability is finally here and it's asking a lot more of companies and their brands than CSR ever did. This book is just great." Jonathon Porritt, Founder Director, Forum for the Future "I really like this book. Not only is it full of good content, but its structure makes for a very inviting read." Ray Anderson, Founder and Chairman, Interface Inc. "Clear, concise and insightful. There isn't a marketer in Britain who wouldn't gain from giving an hour of their time to read and reflect on its contents." Giles Gibbons, Founder and CEO, Good Business "Sustainability may be the 'rocket science' of the new century, but as Dan Gray points out in this very readable book, it can also be stunningly simple and achievable." Adam Werbach, Global CEO, Saatchi & Saatchi S "A fiendishly handy primer on turning sustainability into a source of brand and competitive advantage. All you need to know to get the big idea in less than an hour." Matt Gitsham, Director, Ashridge Centre for Business and Sustainability "A great user manual for those coming to terms with the realization that old-fashioned corporate responsibility should be confined to the dustbin of history." Tony Manwaring, Chief Executive, Tomorrow's Company