Fitness Directors Guide to Marketing Strategies and Tactics
Description:
This unique, timely and comprehensive publication covers all aspects of marketing. It includes the components of a marketing plan, dealing with the press, news releases, developing media lists, public relations, customer service, telemarketing, direct mail and guidelines on keeping customers for life. An essential guide for all aspects of club and fitness facility marketing.
Best prices to buy, sell, or rent ISBN 9780944183144
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