Casino Marketing

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Casino Marketing image
ISBN-10:

094282847X

ISBN-13:

9780942828474

Author(s): Gullo, Nick
Edition: First Edition
Released: Jun 01, 2002
Format: Hardcover, 152 pages

Description:

This book provides insight and a framework for the implementation of proven Casino Marketing concepts in use in the gaming industry. Casino Marketing 101 addresses such topics as Marketing department organization, property anaylzation, rating systems, customer complimentary criteria, promotions and junkets. The text explains and outlines casino credit implementation and it usage. Casino Marketing 101 details the functions of a casino host and credit executive. This book is a definitive guide to the implementation and operation of the casino marketing department

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The Casino Marketing book is in very low demand now as the rank for the book is 2,810,543 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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