The Right Portfolio for the Right Job

A portfolio is the designer's attempt to summarize his or her best work. But it is more than just a compilation of samples; it is a window into one's personality, goals, and know-how. The types of projects included, and the manner in which they are presented, tell volumes of information not only about an individual's capabilities, but also about his or her likes, dislikes, and aspirations. "The Right Portfolio for the Right Job" recognizes these factors in creating a portfolio. It offers practical advice, based on years of experience from twenty of the world's premiere design firms. Real-life strategies for preparing an effective portfolio and insights into marketing one's business are featured here. Each firm responds to a hypothetical client inquiry by compiling its own portfolio. Corporate identity, packaging, posters, brochures and collateral, and general portfolio projects are represented, forming the five chapters of this book. An in-depth introduction by Supon Design Group examines the importance of a strong portfolio and gives detailed, step-by-step guidelines on preparing an effective one.