Warnings: Fundamentals, Design and Evaluation Methodologies, Vol. 1

WARNINGS: FUNDAMENTALS, DESIGN & EVALUATION METHODOLOGIES examines the effectiveness, adequacy, design & application of warnings & symbols as they appear on food products, drugs, home products, highway signs & in other public places. Early chapters document the scientific foundations applicable to instructions & warnings design which are embodied in concepts from communication theory & psychology. These are then used to model how people cognitively receive & process warning information. Later chapters describe how knowledge-based & knowledge-engineered methodologies can be applied to designing & evaluating product warnings & symbols. The authors propose new directions for those scholars interested in advancing the state-of-the-art in this field, which many believe this book was the first to document. Lawyers, engineers, psychologists & lawmakers should find this book useful. "Lehto & Miller have written a text which is generally quite readable for both the human factors practitioner & the layman....The preface provides a 'roadmap' for different groups of users to help them quickly find the part of the book which will be most helpful, given their viewpoint or need."--J. L. Purswell, University of Oklahoma.