Marketing Workbook for Nonprofit Organizations Volume 2: Mobilize People for Marketing Success (Marketing Workbook for Nonprofit Organizations, 2)

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Marketing Workbook for Nonprofit Organizations Volume 2: Mobilize People for Marketing Success (Marketing Workbook for Nonprofit Organizations, 2) image
ISBN-10:

0940069105

ISBN-13:

9780940069107

Author(s): Gary J. Stern
Edition: Illustrated
Released: Aug 15, 1997
Format: Paperback, 208 pages

Description:

A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.

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