The Innovation Edge: Creating Strategic Breakthroughs Using the Voice of the Customer

Advance Praise for The Innovation Edge "QFD is a powerful tool for creating competitive advantage for the company of the 90’s. The Innovation Edge explains both the technique and its implementation. It’s eminently readable and easy to understand. If you’re a student or a businessman, reading this book will set you on the right path." — Professor Ron Pannesi, Kenan-Flagler Business School University of North Carolina, Chapel Hill "The Innovation Edge is an important book that describes the principles behind a systematic approach to developing customer-driven strategies. The use of QFD processes has allowed us to achieve this goal in less time and with less effort." — John H. Edholm, Vice President, Pierce & Stevens Corp. "The weakness of many of today’s ‘quality’ systems is that they don’t address the essential role of top management. The Innovation Edge corrects this deficiency by aiming directly at the executive suite. Barnard and Wallace are not content with merely preaching the new philosophy; this book is loaded with techniques never before published. It brings the techniques and strategies coupled with real-world case studies within the grasp of even the busiest executive. If you’re managing for the twenty-first century, this book is a must." — Glenn H. Mazur, Executive Director, QFD Institute