Marketing Know-How: Your Guide to the Best Marketing Tools and Sources

From inside the Census Bureau to specialized market-research firms, from the National Center for Health Statistics to focus-group specialists, and from national demographic data to neighborhood data, all of the legwork has been done for you. This book will save you time and money. With over 700 sources of marketing tools and information, this handbook features: * key contacts at private, government, and nonprofit information agencies * explanations of products and services * providers of international marketing data * database-marketing, desktop-mapping, GIS, online-retrieval, and other * information technology sources * providers of direct-mail lists and * telemarketing services * business-to-business marketing tools and information sources * focus-group and survey-research * specialists The Best Marketing Tools When should you use focus groups? What makes a good customer database? How do you measure market potential? Get expert advice on state-of-the-art marketing techniques including: * cluster analysis * database marketing * focus-group research * geodemographic analysis * market research and measurement All of the source listings in Marketing Know-How have been updated with current phone numbers, addresses, and contact information. Who to call when you need information about: African Americans Asian Americans Automotive industry Baby boomers Billboard marketing Book readership Canadian consumers Consumer spending Cost of living Crime Education Elections Entertainment Environmental issues Financial services Fitness and sports Gay and lesbian markets Health care Hispanics Immigration International marketing Mailing lists Mature consumers Religion Telecommunications Travel and tourism Utilities Women Youth markets