Advertising and the Market Process: A Modern Economic View

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Advertising and the Market Process: A Modern Economic View image
ISBN-10:

0936488204

ISBN-13:

9780936488202

Released: Apr 15, 1988
Format: Paperback, 212 pages
Related ISBN: 9780936488219

Description:

Counters traditional views among critics by arguing that advertising is essential to the economic process.

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