Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing

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Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing image
ISBN-10:

0929587103

ISBN-13:

9780929587103

Edition: Reprint
Released: Aug 01, 1989
Publisher: Ivan R. Dee
Format: Paperback, 272 pages
Related ISBN: 9780801812514

Description:

A unique account of the rise of modern marketing in 19thcentury America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. No one has so carefully delineated the transition from the old mercantile to the new industrial world. Choice

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