From Donor to Philanthropist

Nonprofit organizations are expert at making the case for their fundraising priorities. They often fail to recognize, however, that the barrier to giving may be donor confidence rather than donor interest. This new book explores how donor education can turn donors into philanthropists by building their confidence and self-awareness, challenging the barriers that keep them from making gifts with lasting impact and binding them to one another and to your institution in new ways.Chapters by experts in the field cover topics that include working with philanthropic advisers, family philanthropy, donor education in the development office, international donor education and women's philanthropy. Case studies look more closely at donor education efforts at Dartmouth, George Washington University, Indiana University and Miss Hall's School.Learn why it's important for your institution to invest in donor education and, through education, to nurture long-term donor confidence and generosity.