Abandon the Ordinary: Building a Distinctive Leadership Brand in Business, Family, and Church

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Abandon the Ordinary: Building a Distinctive Leadership Brand in Business, Family, and Church image
ISBN-10:

0891123385

ISBN-13:

9780891123385

Author(s): Richard S. Lytle
Released: Jun 16, 2016
Format: Paperback, 212 pages

Description:

In Abandon the Ordinary, Dr. Richard S. Lytle draws on his many years of experience in marketing and management to share a down-to-earth plan for how readers can build their own valuable leadership brands that will stand apart from generic imitations.

The world needs great leaders. But how do you build a leadership brand that matters? Your ability to lead with power in a complex global society will largely depend on your ability to move away from a generic type of leadership, building a distinctive brand. In this book, businessman and professor Richard S. Lytle considers four main principles to help readers create a godly blueprint for life.

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