Winning Proposals: How to Write Them and Get Results (Self-Counsel Business Series)

It all begins, or ends, with the proposal. This book teaches readers how to prepare a proposal that will impress, persuade, and get results. This is the essential guide for all those who seek to win support, from salespeople to businesspeople, from fundraisers to researchers pursuing grant money.Including the basic components of a winning proposal from introduction to budget as demonstrated in a sample proposal, this guide also covers: -- Accepting a request for a proposal-- Bidding for a contract-- Adding unique selling points-- Effective packaging-- Ins and outs of negotiating-- Using the powers of persuasion-- Getting your ideas across-- Adapting to your client's needs-- Offering unsolicited and verbal proposals