To Be a Profitable Printer

From the Inside Flap\nThree buzz phrases—consolidation, international competition, and soft demand—characterize the recent business environment, including that of the printing industry. So how does a printer distinguish itself in such an environment, both to the customer and on the bottom line? To Be a Profitable Printer explores a business theory and management approach that spells success, and the author underscores these elements with plenty of real-life examples and present-day scenarios that can be applied to your own business.
In addition to the relevance of technological changes, this book focuses on five areas requiring attention by today’s printer: maximizing industry megatrends, applying five business principles for success and profitability, instilling a culture of quality, assessing risks and planning for them, and operating with a sense of action. To Be a Profitable Printer invites you to look beyond the familiar issues of training, value-added services, and changing media and to recognize the value in managing well in a world of constant change. Learn how to make accountability, mission awareness, customer integration, quality, and preparation your new business mantras.