A Practical Guide to Globalization for Associations

Reflecting their ample collective experience in trade and individual-membership organizations, authors Donna Hasslinger and Dick Blatt have delivered a deliberate, effective approach to global strategy and considerations from which any membership organization can benefit.A Practical Guide to Globalization for Associations focuses on tracing a global path to opportunities outside of North America--and doing so in a way that is scalable to organizations of all sizes, scopes, and budget sizes. Use the book toGet an overview of the global changes that are affecting associations and other nonprofit organizations.Reach an informed decision about beginning or extending a global effort.Learn how to plan and develop a global strategy.Gain guidance for an implementation plan that includes phases, metrics, and financial goals.Ensure sustainability and take advantage of the new global footprint.This book brings to the leadership and management of membership organizations a methodical and comprehensive framework for considering, planning, executing, and evaluating global activities. Turn discussion into action.