Core Competencies in Association Professional Development

The world is changing fast; to keep up and succeed, people must learn continuously, which means that all organizations need people who are dedicated to and capable of creating great learning programs. These people must in turn explore, define, and fulfill three roles for themselves: learner, creator of learning, and champion of learning. Furthermore, these people need to understand how rapidly changing technologies affect organizational learning and how learning professionals can use these technologies to enhance learning. To address these issues, Core Competencies in Association Professional Development presents core competencies for association educators, which were developed by the American Society of Association Executives and based on validated research. But the book provides more than a simple explanation of the competencies; it provides people who are new to the profession a detailed look at what s required to be effective educators and offers tools, ideas, and samples to seasoned professionals. Practical advice helps learning professionals put these competencies into practice to develop relevant revenue-producing programs and products. This contributed volume boasts chapters from 16 authors, 10 of whom hold Certified Association Executive (CAE) accreditation, on topics such as strategic and business planning, developing a body of knowledge, designing and developing programs and certification programs, marketing, evaluation, technology in learning, managing relationships, and more.