Enterprising Man

The study which led to this book, The Enterprising Man, is an obvious extension of the work of W. Lloyd Warner and his associates, and represents an effort to fill in a gap in our knowledge about industrial man. The enterprising men interviewed remain anonymous, but the authors have come to admire and respect them as significant leaders in our business society. It was a team effort throughout. David G. Moore conceived of the study and wrote the original proposal. Darab B. Unwalla was in charge of the field research, set up the sample design, directed the work of interviewers and office staff, and gathered all of the data used in the study. Orvis F. Collins took the lead in the analysis of the interviews. In all phases of the research, each participant contributed ideas. (from the Preface)