Corporate Strategy & Portfolio Models
Released: Apr 17, 1995
Publisher: South-Western Pub.
Format: Paperback, 256 pages
Related ISBN: 9781850321330
Description:
Corporate Strategy: Portfolio Models shows how to use portfolio models to manage a multi-business-unit corporation. This book focuses on the seven most widely used models, including the Boston Consulting Group (BCG) grid, the General Electric/McKinsey (GE/McKinsey) matrix and the Shell/Directional Policy Matrix (Shell/DPM). The author describes each model and points out its strengths and weaknesses, uses and misuses in guiding cash flow planning, investment allocation, internal deployment of funds, risk taking and profit planning. Custom-made portfolio models are also discussed.
Best prices to buy, sell, or rent ISBN 9780877099291
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