New and Improved: The Story of Mass Marketing in America

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New and Improved: The Story of Mass Marketing in America image
ISBN-10:

0875846726

ISBN-13:

9780875846729

Released: Jan 01, 1996
Format: Paperback, 528 pages

Description:

In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others.

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