Concurrent Marketing: Integrating Product, Sales, and Service

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Concurrent Marketing: Integrating Product, Sales, and Service image
ISBN-10:

0875844448

ISBN-13:

9780875844442

Edition: First Edition
Released: Oct 01, 1995
Format: Hardcover, 336 pages
Related ISBN: 9780585063034

Description:

Cases studies in the computer, consumer goods, telecommunications, and medical products industry are used to show how companies can integrate management, sales, and service

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