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Marketing Research the Right Way (Harvard Business Review Paperback Series)

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ISBN-10:

0875842763

ISBN-13:

9780875842769

Author(s): Harvard, Business Review
Released: Jan 01, 1991
Publisher: Harvard Business School Pr
Format: Paperback, 150 pages
Related ISBN: 9780071033367
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Description:

In this collection of articles from "Harvard Business Review", experts in the field provide the reader with a comprehensive protocol for research, and perform studies that are useful for new product development and as guidelines for test marketing.

Best prices to buy, sell, or rent ISBN 9780875842769

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