Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
0875842453
9780875842455
Description:
New products have been a source of fascination and excitement since the beginning of the age of mass production. Today, superiority in product development--moving new product concepts from R&D to design and engineering to production and into the marketplace with speed and efficiency--is the hallmark of many of the world's most successful companies and a key source of competitive advantage.
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