Words That Sell: A Thesaurus to Help Promote Your Products, Services, and Ideas

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Words That Sell: A Thesaurus to Help Promote Your Products, Services, and Ideas image
ISBN-10:

0872801527

ISBN-13:

9780872801523

Author(s): Bayan, Richard
Edition: Subsequent
Released: Jan 01, 1989
Publisher: Asher Gallant Pr
Format: Paperback, 184 pages

Description:

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features:

  • Cross-referencing of word categories to stimulate creative thinking
  • Advice on targeting words to your specific market
  • Tips on word usage
  • A thorough index
  • A concise copywriting primer
  • A special section on selling yourself
The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

Best prices to buy, sell, or rent ISBN 9780872801523




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The Words That Sell: A Thesaurus to Help Promote Your Products, Services, and Ideas book is in very low demand now as the rank for the book is 7,692,654 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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