Boomers on the Horizon: Housing Preferences of the 55+ Market

Boomers on the Horizon is full of detailed analysis to help you better build and market homes that sell to buyers in the 55+ age range. Builders, remodelers, manufacturers, suppliers, real estate professionals, architects, or anyone involved in building can benefit from Margaret Wylde’s professional insight on the unique preferences of this market. Educate yourself on the characteristics of the 55+ households and graphically see the statistically significant differences in their preferences. Discover: · How kitchen and family-room arrangements, bedrooms, bathrooms, location of laundry equipment, and special areas effect buying decisions · More than 90 interior and exterior design features they prefer · The shopping practices, opinions and attitudes of these customers · The community amenities they prefer (traditional, gated, or golf course) Based on a study conducted by the NAHB Economics Department with funding from the Seniors Housing Council, Boomers on the Horizon reflects the fact that boomers are on the verge of drastically changing the building industry. Don’t miss out on the exciting opportunities this changing landscape will create.