Sales and Marketing Checklists for Profit-Driven Home Builders

If you are confused by the wide array of marketing options available to you, then this book is for you. It covers the steps you need to take to create a marketing plan, budget for marketing, conduct basic local marketing research, manage salespeople, develop a system for managing prospects, run a public relations campaign and conduct promotional events. It includes the major steps involved in the process of selling through the close, the comprehensive selling contract, the move-in, warranty service and asking for referrals. The introduction tells how to use the book to get the best results for your company. From Home Builder Press, 1998, 96 pp.