Corporate Graphics

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Corporate Graphics image
ISBN-10:

0866362320

ISBN-13:

9780866362320

Author(s): Quon, Mike
Released: Feb 01, 1995
Publisher: Pbc Intl
Format: Hardcover, 239 pages
Related ISBN: 9780866363860

Description:

The more than 350 images in Corporate Graphics show how this traditionally conservative arena of communication is breaking the old rules of design and becoming modern. Projects from industry leaders such as Beckett Paper, Chase Manhattan Bank, Nike, Time Warner, MetLife, and Mead are featured, to name just a few. Conveniently organized into four chapters - Brochures, Annual Reports, Sales Literature and Collateral (promotional material) - Corporate Graphics is fully indexed, and contains a complete directory of design firms. A special section containing such important information as printer, print run, paper, and budget is also included, along with a description of the marketing objective and design concept for each piece.

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