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The Politics of Time and Youth in Brand India: Bargaining with Capital (Diversity and Plurality in South Asia)

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The Politics of Time and Youth in Brand India: Bargaining with Capital (Diversity and Plurality in South Asia) image
ISBN-10:

0857281097

ISBN-13:

9780857281098

Author(s): Kapur, Jyotsna
Released: Oct 15, 2013
Publisher: Anthem Press
Format: Hardcover, 158 pages
Related ISBN: 9781783083534
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Description:

This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.

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