Image Makers: Secrets of Successful Advertising

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Image Makers: Secrets of Successful Advertising image
ISBN-10:

0856138266

ISBN-13:

9780856138263

Author(s): Meyers, William
Edition: First British Edition
Released: Jan 01, 1985
Publisher: Orbis
Format: Hardcover, 288 pages

Description:

Fine in Fine jacket, Very slight signs of age or use to book and DJ. 6 1/2 By 9 1/2" Psychosalesmen skilled in exploiting the fears and weaknesses of modern society. calculating technicians, isolating the vulnerabilities of each segment of the population and transforming items into 'wonder packages" that people believe they cannot live without.

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