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Potent Brews: A Social History of Alcohol in East Africa, 1850-1999 (Eastern African Studies)

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Potent Brews: A Social History of Alcohol in East Africa, 1850-1999 (Eastern African Studies) image
ISBN-10:

0852554702

ISBN-13:

9780852554708

Author(s): Willis, Justin
Released: Jan 01, 2002
Publisher: British Institute in Eastern Africa/James Currey
Format: Paperback, 288 pages
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Description:

Contributes to an emerging field of African social history in distinctive and innovative ways. Willis's central theme is power - from customary beliefs in alcohol as a symbol of authority and a means of enhancement and privilege, to the use of power in advertising and discourse on the consumption of modern bottled beers and spirits. It is Willis's contention that attitudes towards alcohol have become more similar across the region over time. Willis achieves a full chronological span of nearly two centuries. He lays considerable emphasis upon the late-colonial and post-colonial years; thus bringing out the continuities of these years which historians of eastern Africa have tended to overlook. Oral material from three case study areas in Uganda, Kenya and Tanzania are integrally woven in with archival and newspaper sources, each reinforcing and elaborating the other. Published in association with The British Institute in Eastern Africa North America: Ohio U Press; Uganda: Fountain Publishers; Kenya: EAEP

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