How to Write Powerful Catalog Copy
Released: Jan 01, 1993
Publisher: Dartnell Corp
Format: Hardcover, 331 pages
Related ISBN: 9780929387109
Description:
How to Write Powerful Catalog Copy is far and away the most valuable source of catalog copy-writing know-how ever written. World-famous copywriter Herschell Gordon Lewis lays out solid principles for making copy pull-then loads page after page with examples showing how to do it (and how not to do it).
Best prices to buy, sell, or rent ISBN 9780850132229
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