Integrated Advertising: How to Make Image Advertising & Direct Response Work Together for Bigger Profits
Description:
Combine the long-term, image-building power of successful advertising with the here-and-now profit potential of database and direct marketing in integrated advertising campaigns that work for both the short and long term. Loaded with illustrated checklists of pitfalls to avoid, new ways to identify your audience, and methods of harnessing data power for bigger profits.
Best prices to buy, sell, or rent ISBN 9780850132182
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