The Mouse That Roared: Disney and the End of Innocence (Culture and Education Series)

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The Mouse That Roared: Disney and the End of Innocence (Culture and Education Series) image
ISBN-10:

0847691098

ISBN-13:

9780847691098

Author(s): Giroux, Henry A.
Released: Apr 28, 1999
Format: Hardcover, 208 pages

Description:

How are children--and their parents--affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children. Giroux takes the reader inside the company's vision of the full range of its media--its films, television, famous characters, and spin-off products, as well as its special school, Celebration. He reveals how Disney idealizes and implements its goal of building a world culture--based on innocence and morals, but insidious in its consumerist exploits.

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