The New Marketing Paradigm: Integrated Marketing Communications

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The New Marketing Paradigm: Integrated Marketing Communications image
ISBN-10:

0844234524

ISBN-13:

9780844234526

Edition: 1
Released: Nov 11, 1996
Publisher: McGraw=Hill
Format: Paperback, 240 pages

Description:

Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

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