My Life in Advertising and Scientific Advertising
Description:
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Best prices to buy, sell, or rent ISBN 9780844231013
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- My Life in Advertising and Scientific AdvertisingHopkins, ClaudeEdition:1ISBN-13:9780071832823
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