Profitable Direct Marketing
Description:
"Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer." -- Jonah Gitlitz President Direct Marketing Association, Inc. "This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights." -- Stan Rapp Coauthor of MaxiMarketing "Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow." -- Thomas L. Collins Coauthor of MaxiMarketing "Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish." -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation "Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a "must" read for anyone using or contemplating a direct marketing program." -- Stephen E. Toman Executive Vice President Grolier, Inc. "Finding this book is like finding your glasses . what seemed vague and obscure becomes clear." -- Susan J. McIntyre Direct Marketing Manager NIKE, Inc. "This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work." -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company "Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come." -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
Best prices to buy, sell, or rent ISBN 9780844230290
Frequently Asked Questions about Profitable Direct Marketing
The price for the book starts from $6.35 on Amazon and is available from 16 sellers at the moment.
If you’re interested in selling back the Profitable Direct Marketing book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Profitable Direct Marketing book, the best buyback offer comes from and is $ for the book in good condition.
The Profitable Direct Marketing book is in very low demand now as the rank for the book is 4,510,040 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.