Public Relations Writing: The Essentials of Style and Format

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Public Relations Writing: The Essentials of Style and Format image
ISBN-10:

0844203513

ISBN-13:

9780844203515

Edition: Subsequent
Released: Jan 01, 1999
Format: Paperback, 385 pages

Description:

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

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