CB 3 (with Marketing CourseMate with eBook Printed Access Card)

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CB 3 (with Marketing CourseMate with eBook Printed Access Card) image
ISBN-10:

0840058519

ISBN-13:

9780840058515

Edition: 3
Released: Feb 22, 2011
Format: Paperback, 384 pages
Related ISBN: 9780324379747

Description:

Created through a "student-tested, faculty-approved" review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today's learners. CB3 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it's practiced today. This concise, engaging, and accessible solution addresses the latest consumer behavior statistics, examples and trends using a full suite of proven learning tools. An accompanying website brings consumer behavior concepts to life with interactive learning tools that support this unique, magazine-style book.

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