Book Publishing: What It Is, What It Does

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Book Publishing: What It Is, What It Does image
ISBN-10:

0835213269

ISBN-13:

9780835213264

Edition: 2
Released: Jan 01, 1981
Publisher: Rr Bowker Llc
Format: Paperback, 0 pages

Description:

The book outlines the strategies for surviving and excelling in the book world; the creative and economic forces in the publishing industry. The author explains how publishers finance, plan, and manage their companies in the face of new copyright laws, inflation, recession, and shifting social and cultural attitudes.

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